client : SPOTIFY

PROJECT : CES ACTIVATION

UX / DATA VISUALIZATION / CREATIVE DIRECTION

For CES in Las Vegas, Spotify engaged MMD to lead the UX and screen-based experience for an immersive brand activation.

Working within the physical installation framework, MMD developed the interactive interface and motion-driven data visualizations that translated user demographics and listening behaviors into responsive digital storytelling. Touch interactions triggered curated profiles and corresponding color environments, aligning music preferences with real-time visual output.

MMD also consulted on the chromatic system to ensure the digital interface and lighting environment operated as a cohesive brand expression.

The result positioned Spotify’s advertising intelligence as both intuitive and experiential—data rendered legible, dynamic, and emotionally resonant.