client : PEANUTS WORLDWIDE

PROJECT : SNOOPY IN STYLE EXHIBITION

EXHIBITION DESIGN / CREATIVE DIRECTION / GRAPHIC & PRODUCT DESIGN

In celebration of the 75th anniversary of Peanuts, the Charles M. Schulz Museum and Peanuts Worldwide present Snoopy in Style: A History of Peanuts and Fashion—a captivating exhibition exploring how fashion has influenced the world of Peanuts, both within the comic strip and in the life of its creator, Charles M. Schulz.

Spanning two floors and ten immersive spaces across approximately 10,000 square feet, the exhibition invites visitors to experience the intersection of style, storytelling, and cultural impact. MMD placed special emphasis on the printing process that originally brought the strips to life, incorporating lithographic dots as a recurring visual motif throughout the show. Large-scale video screens play with macro and micro zooms, offering a cinematic glimpse into Schulz’s—affectionately known as Sparky—creative world. The exhibition’s palette stays true to the original black-and-white comics, punctuated with touches of silver that nod to the mechanical artistry behind their production.