MATT MURPHY BLUE LABEL
Blue Label is MMD’s long-standing collaborative platform — a laboratory for cross-disciplinary work with leading artists, publications, cultural institutions, and global brands.
Founded in 2003, the initiative launched with a design for Zingmagazine at Colette in Paris, establishing an early dialogue between fashion, art, and object design that continues to define the platform today.
Since then, Blue Label has partnered with organizations including CFDA, Condé Nast, Creative Growth, Mercedes-Benz, MoMA, The New Museum, The Whitney Museum, W Hotels, The Wall Street Journal, and Yoko Ono — translating cultural ideas into objects, environments, and experiences.
To explore a collaboration through Blue Label, please get in touch.
