client : assouline
project : didot ACCESSORIES collection
IDENTITY / PRODUCT DESIGN
For Assouline, MMD developed the Didot Accessories Collection—an exploration of typography translated into material form.
Drawing from the house’s iconic Didot typeface, MMD reinterpreted the letterforms into a custom jacquard system, produced in France by Maison Fey. The pattern transforms classical typography into tactile surface—appearing across leather goods, travel accessories, and bespoke objects.
The collection extended Assouline’s visual language beyond the printed page, embedding the brand’s typographic heritage into product, texture, and form. Launched globally across the brand’s retail network, the collection reinforced Assouline’s identity through craft, precision, and material depth.
