client : PEANUTS

project : COMIC-CON 2019 / SAN DIEGO / NASA

IDENTITY / interior design / marketing

The pop-up shop at San DIego Comic-con was space themed to coincide with the booth Inside the convention center. Both concepts celebrated the 50th Anniversary of the moon landing and the 50 year collaboration between NASA and Peanuts. The schulz museum loaned the “to the moon : snoopy soars with nasa” Exhibit for viewing within the shop. This redacted version gave some History to visitors about Charles Schulz, the Schulz Museum, the Apollo Mission, and collaboration between NASA & Peanuts. Visitors were welcomed by a partial replica of the Apollo 10 rocket and the characters in orbit. An astronaut cut out was a great photo opp for visitors to have be in space with snoopy hanging above them. The shop had over 2000+ visitors, 1400+ sales, and a line to get into the store starting as early as 7am. This was said to be one of the most engaging and successful Peanuts San Diego pop-up shops to date.

project : COMIC-CON 2018 / SAN DIEGO / GLOBAL ARTIST COLLECTIVE

IDENTITY / interior design / marketing

MMD was engaged to bring the Peanuts Global Artist Collective to Comic Con in San Diego for 2018. Featuring public art by seven global art icons who have interpreted the likes of Snoop, Charlie Brown and the rest of the gang, will take form of the Peanuts pop-up during the Comic-Con. The first of the project launched earlier in 2018, with public murals in seven global cities garnered over 182 million media impressions.

project : COMIC-CON 2017 / SAN DIEGO / sbif

IDENTITY / interior design / marketing

MMD was engaged to bring SBIF to Comic Con in San Diego for 2017. Featuring the genius of Simone Legno and his unique graphics with the TokiDoki brand, the 4 day activation drew over 3,000 visitors and sold out exclusive merchandise in an hour.

PROJECT : COMIC-CON 2016 / SAN DIEGO / rock the vote

IDENTITY / COMMUNICATIONS STRATEGY / DIRECT MAIL / EXHIBITION DESIGN

For Rock the Vote MMD built a presidential themed shop which welcomed visitors to see and vote for their favorite Peanuts Candidates. Visitors took selfies and photos to flood social media and also had the opportunity to join the Peanuts Gang and be a part of the “Advisory Committee”, which was exclusive to the 4 day pop up shop. Guests were able to leave their personal mark by writing their names on stickers and placing them on a wall in the store, and participating in a nation wide vote for the member of the Peanuts Gang they hoped to win the presidential race.  Over 2400 visitors attended the shop over its 4 day run.